Oi! (Hi in Portuguese)
Please join me for the Taste of Brazil learning journey in October. Inspired by my new book, Blessing the Hands that Feed Us (2013), I have asked a high-integrity eco-social tour company, Aoka, to co-host this trip to the country of my soul – Brazil – where we’ll see first hand the challenges and opportunities of feeding everyone fresh, organic, affordable and abundant food.
Why Brazil? Why not closer to home?
The best way to know your culture is to get outside it. You see around your blind spots. You see your assumptions for what they are.
Sao Paulo is a sophisticated, thriving sub-tropical city of nearly 20 million, with a few ultra rich and millions who live in warrens of homes built to no code except what works, powered by filched electricity and with dubious sewage. Yet everyone eats! And the city is known for exquisite and varied cuisine.
Don’t you wonder about this miracle of food? See the range of strategies, from small scale permaculture farms to ginormous distribution points for food to feed the city and nation, from fresh organic cuisine to traditional Brazilian, and you will understand food systems better than 99% of eaters.
We’ll learn about Fome Zero, the commitment to feeding the nation, about the MST, landless peasant communities that squatted on unused land and now farm it. We’ll learn about the global research project on Metropolitan agriculture – the fascinating study of how cities “metabolize” food, and how to do it better.
You’ll see behind the tourist façade to the dynamism of Brazil and meet with experts. Informed eaters will change the world – you’ll go home inspired and wanting to make a difference.
Why me and food?
Yes, I’m known for the best selling book, Your Money or Your Life, but local food and regional food systems is where my attention has landed. I just delivered the first draft of my new book, Blessing the Hands that Feed Us, to my publisher and I am so fired up about teaching about transforming our relationship with food.
Food is life. Food is also hope. I now believe we have a shot at regenerating our regional food systems for a healthy future. This trip is part of my work for the future. I want you to join me – in Brazil and in this growing food movement.
Do you want to come but need more information?
Here’s the website with details about each day of the trip.
Here’s a special email address for this trip email@example.com – if you want to come, but need a bit more information or have some concerns, email me and I’ll address everything. Don’t let anything stop you if you feel drawn to join us.
Here’s the email of the trip organizer, Daniel Contrucci firstname.lastname@example.org. Founder of Aoka, our award-winning eco-social tour company, he’s an exquisite soul and has combed Sao Paulo for the richest opportunities for learning. His English is perfect, so feel free to ask anything about what to expect.
About the cost. The trip is not a bare-bones, inexpensive journey. Brazil is an up and coming global power and the Real (their currency) is very strong. Don’t expect an exchange rate like Mexico 30 years ago! Rather, imagine a week in New York City, eating well, sleeping in nice hotels and having intensive learning experiences daily with experts.
Also, very important! Daniel can help you design side trips before or after our week together. Go to the Amazon. Go to some glorious beaches. Visit John of God. Feel the beat in Bahia. Tour Rio. Go to Iguassu Falls. Visit indigenous communities or meet with people in your field. Daniel would love to help you design the perfect trip.
The dates are October 7-14, 2012. I want to share this adventure with you.
What are you waiting for? Sign up before June 1 and received a $100 discount.
Tchau! (Bye) Beijos (Kisses) e abraços (hugs),